Upgrading Video Action Campaigns to Demand Gen

Google is upgrading Video Action Campaigns to Demand Gen campaigns in Q2 2025. This means that all existing Video Action Campaigns will automatically be converted to Demand Gen campaigns.

Key benefits of upgrading to Demand Gen:

• Expanded reach: Demand Gen campaigns allow you to reach up to 3 billion monthly users across YouTube, Discover, and Gmail.
• Creative flexibility: You can use both video and image ads in a single campaign, with granular insights available to optimize your creative strategies.
• Enhanced audience targeting: Lookalike segments in Demand Gen help you reach new audiences similar to your existing customer base.

To prepare for the upgrade:

• Familiarize yourself with Demand Gen campaigns: Learn about the features and benefits of Demand Gen campaigns.
• Start using Demand Gen campaigns now: This will give you time to learn the setup flow and test the unique features of Demand Gen campaigns.
• Transition your budgets manually: If you want to avoid the automatic upgrade, you can manually transition your budgets from Video Action Campaigns to Demand Gen campaigns.

Additional resources:

• Google Ads Help: https://support.google.com/google-ads/answer/15110871?hl=en
• Google Ads On Air: https://adsonair.withgoogle.com/events/meet-the-expert-demand-gen-campaigns

• YouTube