Meta is making it easier than ever to book and manage Reservation campaigns. The platform has...
Campaign Optimization Updates
These 4 big updates all focus on the optimization of results:
1: Get more control on what ‘value’ means for your business. You will be able to set ‘Conversion Value Rules’. This way you can express which audiences or conversions you value more or less.
2: Meta is introducing a new opt-in attribution setting that optimizes for and reports on incremental conversions. A test experiment resulted in an average improvement of more than 20% in incremental conversions.
3: The available connections will start with Google Analytics and Northbeam.
4: Changes are rolling out to Meta’s ads system to take more of the cross-publisher journey into account to help drive more value for businesses.
The roll out of these changes are starting for the Sales objective and Meta plans to expand this to other objectives too.
