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Meta Expands Advantage+ Creative with New AI-Powered Features
Image Animation and Video Expansion
Meta has recently introduced two new AI-powered features to its Advantage+ Creative suite: Image Animation and Video Aspect Ratio Expansion. These enhancements aim to streamline the ad creation process and provide advertisers with more engaging content options.
Image Animation
- Automatic Motion: This feature automatically adds motion to static images, creating video-like content with effects such as moving water or clouds.
- Enhanced Engagement: Animated images can capture attention and increase user engagement.
- Time-Saving: Advertisers can quickly create visually appealing content without the need for extensive video editing.
Video Aspect Ratio Expansion
- AI-Generated Content: This feature allows AI to extend video aspect ratios by generating additional content. For instance, a vertical video can be transformed into a horizontal one by adding AI-generated content to the sides.
- Versatility: Advertisers can adapt their video content to different platforms and screen sizes.
- Increased Reach: By creating content that fits various aspect ratios, advertisers can reach a wider audience.
