Starting in September 2024, Google Ads will begin automatically pausing low-activity ad groups....
LinkedIn Accelerate: Harness AI to Slash Ad Creation Time and Boost Campaign Performance
LinkedIn Accelerate is an AI-powered tool designed to streamline and improve the efficiency of B2B ad campaigns on the platform. Launching globally in 2024, it aims to reduce the time spent on campaign creation from an average of 15 hours to just 5 minutes. It achieves this by analyzing a company's LinkedIn page, website, and past ad data, then automatically generating optimized campaigns with tailored creatives and targeting.
Accelerate also includes features like Predictive Audiences for ongoing optimization, and integration with Microsoft Designer for further creative refinements. Early results suggest that it can significantly lower costs, with some campaigns seeing up to 52% lower cost per action and greater lead generation efficiency. This tool is especially useful for advertisers looking to boost performance while minimizing resource use.
Although some users report limitations, particularly in niche B2B targeting, the overall impact of LinkedIn Accelerate has been positive for early adopters, delivering improved lead conversions and more efficient ad management.
This tool is part of LinkedIn's broader push to incorporate AI into its ad products, making it a valuable addition for marketers looking to harness AI for faster, more effective campaign results.
