Google Ads Introduces AI-Powered Image Generation and Editing Tools for Enhanced Ad Creativity

Starting in 2024, Google Ads is introducing generative AI tools that enable advertisers to create and edit images directly within their ad campaigns. This feature allows advertisers to generate unique images by entering text prompts or by using reference images, which can then be used to adapt visuals to different formats, sizes, and orientations.

For example, advertisers can enhance images by adding objects, extending backgrounds, and cropping images to fit various ad spaces, ensuring consistency across platforms like YouTube Shorts, Google Display Network, and Performance Max. AI will even help suggest variations of ads, allowing advertisers to showcase their products in multiple contexts without needing to manually design each one.

These tools are expected to streamline the ad creation process, making it easier for businesses to generate high-quality visuals that align with their brand guidelines. It also integrates seamlessly with Google Merchant Center for retailers, making product promotion more dynamic.

While these tools offer powerful automation, advertisers still maintain control over reviewing and editing the AI-generated assets before using them in their campaigns.

• https://support.google.com/google-ads/answer/14210318