Multi-touch attribution: TransUnion's TruAudience Marketing Attribution solution
1. A buyer's path to purchase often spans multiple touchpoints, resulting in a web of interactions that traditional attribution models don't capture
2. Users often take purchase inspiration from TikTok without interrupting their experience to click, 35% of purchasers who first heard about a brand from TikTok and viewed an ad hadn't clicked within 28 days.
3. Assigns credit for a conversion to multiple touchpoints in a customer journey.
4. 40% or more of the target audiences reached on TikTok were found to be unique and not found elsewhere in the measured media plan.